Print Posted on 08/01/2017 in Admin Article

Why Online Reviews are Important for Your Direct Sales Business

Why Online Reviews are Important for Your Direct Sales Business

Today's consumers depend on online reviews the way your parents depended on a friend's recommendation. Here's what you can do to be sure your business gets the good reviews you deserve.       

In the competitive world of direct sales it's important to find ways for you to stand out from the hundreds or even thousands of other company representatives. Having an active online presence is one of the best ways to accomplish this. We've discussed how listings on directories are important in helping you accomplish this (find that here) in a previous post. 

Today we are going to talk about the power of reviews for your business. 

Online reviews of your business are extremely important. According to Moz, 67% of consumers are influenced by online reviews. Google has taken notice of this, and they have ranked review sites at the top of their search results. This means that whenever someone searches for your business, reviews are usually at the top of the search results pages. Since most people never browse past the first page of results, reviews are what they tend to click on the most.        

Have a look at this infographic from           

Those are some pretty impressive statistics.  

This can mean great things for your business when you have online reviews. Positive ones can turn interested consumers into customers. A study in 2014 found that 88% of consumers trust online reviews as much as personal recommendations. The study also found that 72% of consumers say that positive reviews improve the trustworthiness of a local business. Based off this information, it’s obvious positive reviews can bring customers to your business ready and willing to buy!

So, how can you apply this to your direct sales business?

By collecting reviews from your customers! You can ask them to give you reviews on your Facebook page, provide you with testimonials that you can add to your blog or social media or ask them to use the review function on directory platforms such as Sassy Direct. Online reviews are so important to consumers that review sites have popped up everywhere online, such as Yelp, TripAdvisor and Google+. Millions of people have used these sites to leave reviews, and even more have used them to influence a purchase.

Sassy Direct is the perfect platform for collection reviews for you direct sales business as it is optimized for internet searches for direct sales business related posts.  The review feature is available to our Feature & Premium members. You even able to approve reviews before they are posted as well as reply to reviews so you can thank customers for their feedback - further growing your relationship with them.

Want some tips on how to encourage your customers to leave reviews? Check out this post - We're a big fan of point #4 5 Ways to Encourage Your Customers to Leave Reviews

We'd love to hear what you think about customer reviews in the comments below.

You can find out more about Sassy Direct Membership here or join here or Standard Membership is free.

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