Print Posted on 06/08/2017 in Admin Article

Why Online Listings are Important for Your Direct Sales Business

Why Online Listings are Important for Your Direct Sales Business

So Answer this:

Do you want repeat customer referrals for your business every day, week, and month?

Well duh! Don’t we all.

In this article, we’re going to show you how to add your business to directories to get high authority backlinks.

Once you add your business to directories, you’ll give your business the best possible chance to be found by your customers.

Why It’s Important To Add Your Business To Online Directories

1. Customers find you easier

Customers will be able to find your business and services much easier when searching a business directory online.

When you create a listing on a business directory, customers can use filter options to narrow down what services they’re looking for, as well as define their location.

This is gold!

Why? Because this means that by the time the customer finds you, picks up the phone, or sends you a contact message via the inquiry form on your directory listing, they’ve done all the hard work for you.

They have officially pre-qualified themselves as a PERFECT customer for your services. Then it’s all up to you!

2. To get quality backlinks

It’s the easiest and fastest way to creating quality backlinks to your website, which will ultimately rank you higher in search engines.

The Importance of Backlinks

In a nutshell, backlinks are links from other websites that are directed back to yours, like when you add your business to directories.

The number of backlinks you have directing to your website suggests to search engines like Google that your website is very popular or is of importance. 

Google will give you more credit if your website has a good number of quality backlinks directing back to it, as opposed to having none or low-quality spammy backlinks.

Another benefit to backlinks is that Google may consider your website as being more relevant to customers searching for your search terms then potential competitors competing for the same or similar search terms.

So, if you’re looking to rank higher in search engines for specific search terms like “LuLaRoe Consultant Florida” or “Origami Owl Consultant Sacramento”, then you need to keep reading so you can add your business to these directories – pronto!

What if I don't have a website?

Not a problem (but you should be blogging for your direct sales business....just sayin'). Direct them where you want them to go so prospective customers can contact you and purchase from you - this might be your Facebook page or group.

How to Get Started

Prep Your Business Information

Now we’ve given you an insight into directories and why your business needs to be added to them, it’s time to get stuck into the nitty-gritty.

Before you get started, there’s one thing you need to do:

Prepare all your business information in one spot so you’re super organized and get the job done easily.

Because directory submissions involve entering similar information about your business repeatedly, you need to be prepared and avoid wasting any time.

Having this information on hand to copy and paste when submitting your business listing to each directory will speed up the entire process.

Your best bet is to copy down all the information you have to enter on your listing and copy and paste so you have it ready for the next one. 

Ask Your Customers For a Review

Once you’ve got directory listing set up, ask your customers to leave a review on your business and services for your listings.

This will boost your directory listing, referral traffic, and backlink value!

Here’s how to do it on Sassy Direct:

  1. Go to your listing if you are a featured or premium member.
  2. Find where it says manage account on the left side of the dashboard - find 'request reviews'
  3. Copy the listing page URL in the email to your customer
  4. Send this email to your customers to ask for a review.

Want even better results?

Use premium directory features like we offer at Sassy Direct. When you add blogging to your repertoire for your business, you increase the effectiveness of your online efforts immensely.  Each article you post helps to establish you as an authority with search engines.  That means you show up higher in search results and you are seen as an authority not only by the search engines but your future customers and team members as well.

Find out more about or different levels of membership on Sassy Direct here.


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