You are probably wondering what the fuss is all about. Why should you take the trouble to list your business in a business directory?
There are two main benefits…
Search engines love well-built and well-managed business directories because they index businesses by category and geography.
Google search holds many of these sites in high regard, so when you’re listed on good local directory websites, your business will quickly receive a dramatic boost in search rankings.
Search engine optimization (SEO), the hunt for the top results on Google for the search terms relevant to your business, is a tricky discipline that’s constantly evolving. But listing on local directories remains one of the SEO tactics that’s easiest and offers the most impact. – Source: Wix
When you list your business you increase the chances and the number of ways that potential customers can discover your business. Especially those looking for local businesses.
And it does that in two ways. First, by association, because when potential customers see your business in the directory it gives them proof that you are a legitimate business. Not a fly-by-night.
Business directory listings have become a key part of your online identity or footprint. – Source: Game Plan Geek
The other way in which it boosts your authority is by the value the search engines place on the links from the business directory back to your own website. Having these ‘back links’ as they are called, will move your website higher up the search rankings.
With search engines being one of the top ways consumers find local businesses, you’ve likely given some thought to how to improve your search engine optimization (SEO).
In order to understand how local directory listings can help improve your search engine performance, it’s worth taking a look at some of the cues search engines such as Google use to determine how to rank local businesses within their results pages:
The reason directories contribute so powerfully (to the last few points in particular) is due to the emphasis search engines place on citations and link building to learn more about your business. Consistency is important here, search engines look for the exact same details and format in references to your business, and taking ownership of your local listings can help you ensure your information is the same in all instances. Even if the listing doesn’t have a link back to your website, search engines count the instance of the consistent information about your business as a citation and use this as a signal of trustworthiness.
When your business appears in directories, you also benefit from the credibility local directory sites have already built up with search engines. This is why when you conduct your own searches for businesses, you’re more likely to see directory sites within the first few results.
There’s benefit in numbers too: the greater the number of consistent listings of your business that exist across reputable websites, the greater your chances of turning up.